Assessment platform for UK financial advisers: dynamic scoring, dual report generation, automated delivery

The Problem

A UK-based consultancy approached me to build an assessment platform for financial advisers. The platform needed to evaluate clients across five categories: legal readiness, care planning, family communication, financial resilience, and future support needs. This wasn't a quiz. The system had to process responses through scoring logic, apply conditional rules based on thresholds and combinations, and generate two entirely different reports from the same data.

The client report had to be personalized, readable, and actionable. Category scores, breakdowns, recommended next steps. The adviser report needed a different lens entirely: strategic insights, vulnerability flags, risk indicators, discussion prompts. Same assessment, two different outputs, both dynamically adjusted based on the user's specific answers and calculated scores.

They needed this as an MVP. No six-month custom dev project, no bloated agency build. Lean, functional, deployable in weeks. The brief was clear: build it on no-code tools, make it work reliably, and make it professional enough for advisers to use in client meetings. The requirement wasn't someone who could set up ScoreApp. It was someone who could design the conditional logic, structure the workflow, and deliver a system that handled complexity without breaking.

The Solution

I built the assessment interface in ScoreApp, configured with category-based scoring, hidden tags, and result segmentation. When a user completes the assessment, ScoreApp fires a webhook to Tape, passing all response data and calculated scores. Tape receives the submission and stores it: contact info, category scores, timestamps, segmentation tags.

From there, a custom algorithm evaluates the scores against predefined thresholds. It determines which follow-up path to trigger, which recommendations to include, which report template to use. This isn't static. The logic accounts for score combinations, not just individual results. If legal readiness is low and care planning is also flagged, the recommendations shift. If financial resilience scores high but family communication is weak, the adviser report surfaces that as a discussion point.

Once the algorithm determines the path, it triggers PDF generation. Two separate reports: one for the client, one for the adviser. Content blocks, recommendations, and discussion prompts all adjust dynamically based on the assessment results. Reports are sent via Resend with branded email templates. The client gets their personalized score summary and action steps. The adviser gets strategic insights and talking points for the next conversation.

The workflow includes error handling and failure notifications. If something breaks, the system catches it before it reaches the client. The entire flow, from assessment submission to dual PDF delivery, is automated. No manual steps.

Technical Stack

• ScoreApp: Assessment interface with scoring logic and result segmentation
• Tape: Workflow orchestration and data storage
• Custom algorithm: Conditional logic for score evaluation and follow-up path determination
• PDF generation: Dynamic report templates with conditional content blocks
• Resend: Email delivery with branded templates

The Result

The client went from scoped brief to working MVP in about ten days. Advisers can now deploy the assessment during client reviews, generate professional reports automatically, and use the strategic insights to guide planning conversations. The system handles the complexity they needed without the overhead they wanted to avoid.

Fully automated workflow. Zero manual steps from assessment submission to dual PDF delivery. Client and adviser reports adjust content based on scoring logic and conditional rules. Professional interface advisers can confidently use in client meetings. Delivered in weeks using no-code tools, not months with custom development.

This wasn't about setting up a quiz platform. It was about understanding the business requirement, mapping the workflow, designing the conditional logic, and building a system that advisers can rely on in high-stakes client conversations.