Get routine updates off your list
New service, revised price or team change? Give the agent the details. It prepares the update without you finding the right screen in a CMS.
For service businesses with a website to keep up
Your own AI Website Agent.
Less website admin.
Website updates, SEO monitoring and useful improvements—prepared for your approval.
I install and configure the agent around your business. You instruct it, review its work and approve publication.
Not a chatbot. Not an AI website builder.
$3,000 USD · one-time installation
Book a ConsultationBest for: service businesses paying for support or facing a backlog. Standard fit: lightweight HTML or static websites. WordPress, ecommerce and complex platforms need assessment; migration or custom integration may cost extra.
30-minute fit consultation. Bring your website URL.
Hosting, AI usage and optional maintenance are separate.
Routine work prepared.You approve publication.You own the setup.
Before → after
Stop coordinating every update.
Start reviewing the work.
A new service should not become another email thread. The agent prepares the routine work; you make the decisions.
Illustrative workflow—not a live conversation, customer result or promise of instant turnaround.
Before: you coordinate the work
- Explain the update
Write an email to your developer, gather the details and follow up.
- Wait for a slot
A new service or price change sits on your list while other work takes priority.
- Remember to check SEO
Open reports yourself and work out which pages need attention.
After: you direct and approve
- Instruct your agent
“We’ve added a new service. Prepare a page using these details.”
- Review the proposal
Check the content and website changes. Missing details come back as questions.
- Approve publication
Approved changes are published and verified. Scheduled checks bring new recommendations to you.
The configured workflow includes content and technical checks, version history, deployment verification and rollback. Developers still handle work outside the agent’s agreed scope.
Useful between instructions, too
Less chasing.
A website that keeps improving.
Your AI Website Agent works from instructions and scheduled checks. We agree the monitoring cadence and report format. An illustrative recommendation: “People search for this service, but your site has no clear page for it.” You choose what gets published.
Know what deserves attention
Your AI SEO assistant reviews connected search data, indexing and content gaps. It recommends useful improvements—not generic blog posts for the sake of publishing.
Catch stale information
Scheduled checks can flag an old offer, a broken link or a page that needs your review, instead of waiting for you to notice.
Keep improvements moving
The agent prepares changes, checks them and asks for approval. Once you approve, it helps publish and verify them through your configured workflow.
Think of it as your AI Website Manager: connected to your site and business, not a general-purpose chat window or a replacement for specialist development.
Your website. Your rules.
AI prepares the work.
You control what goes live.
It should not invent a service, change a price or publish an article without your say-so. Your agent works from verified business information, asks when details are missing and waits for your approval.
AI can still make mistakes. Human approval and technical safeguards reduce risk; neither makes the system infallible.
Check before publication
- Your business information and writing rules
- Questions instead of invented details
- Content and technical checks
Approve with a safety net
- Owner approval before publication
- Version control: a traceable change history
- Live verification and a rollback procedure
Own the finished setup
- Your website and agent configuration
- Your infrastructure accounts and access
- Documentation and handover—not a lock-in
I use this approach on Nisa BMS. This website’s updates are prepared by my own agent, reviewed and approved before publication.
Related work: I built a law-firm content workflow that prepares articles, routes them for human review and publishes after approval. Read the publishing-workflow case study.
That was a separate custom project, not a claim that its scope is included in this installation.
Put the installation cost in context
What are you already spending
to keep your website current?
If routine website administration keeps costing you money—or never gets done—the question is whether a dedicated agent fits the work you need handled.
Illustrative website-support budget
$250 /month × 12
$3,000 each year on that assumed recurring budget.
Own your AI Website Agent
$3,000 one-time installation
A configured system you retain, plus ongoing hosting, AI usage and any separately agreed maintenance.
Illustrative comparison, not a market rate, savings estimate or like-for-like replacement. An agent does not replace developers for redesigns, complex changes, security or work outside its configured workflows.
Your first 30 days
Installed. Connected.
Tested. Yours.
$3,000
USD · one-time installation
Book a ConsultationA typical first-30-days plan, not an open-ended retainer. We agree the scope and schedule after the compatibility review; timing depends on access and your approvals.
What the installation delivers
- Week 1Connect it to your business
Agent installation, connection to the agreed website and configuration using your services, reference information and writing rules.
- Week 2Give it a useful routine
Set up SEO monitoring with agreed data access, scheduled recommendations and a clear owner-approval workflow.
- Week 3Test real website tasks
Run realistic updates through review, technical checks, approved publication, verification and rollback testing.
- Week 4Hand it over to you
Practise an update from instruction to approved publication. Confirm monitoring works, test rollback and receive documentation and account access.
Not automatically included: complex rebuilds, substantial migration, custom integrations, unlimited revisions or ongoing management. Hosting and AI usage are separate. Any post-handover defect-support period, optional maintenance and visual database integration are agreed in writing before work starts.
Technical setup, if you want the detail
Hermes Agent on a dedicated DigitalOcean server; GitHub integration and version control; business-specific knowledge and instructions; controlled publishing, SEO monitoring, technical checks and rollback. Provider choices and permissions are agreed with you.
Separate from installation
What does it cost
to keep running?
You pay the supported AI provider and infrastructure providers directly. Costs depend on your setup and usage.
No mandatory monthly management subscription from Nisa BMS. Ongoing security and maintenance still need an owner—you or a separately contracted provider.
| Component | Monthly cost |
|---|---|
| Agent software | $0 licence fee |
| Agent server (DigitalOcean) | Approximately $6–$12 |
| AI — supported subscription option | Approximately $20, only if compatible and permitted |
| AI — usage-based API alternative | Based on model and usage; instead of the subscription option |
| Optional database | $0–$15+ depending on provider |
| Static website hosting | Often free, within provider limits |
| Optional ongoing maintenance | Quoted separately |
Budget for running costs—not just installation.
Approximately $26–$47+/month only if a permitted, compatible $20 subscription route is available, with a $6–$12 server and $0–$15 optional database. This is not a guaranteed monthly bill. Otherwise, actual AI API usage costs apply instead.
ChatGPT Plus compatibility, authentication, permitted usage, account eligibility and limits must be verified before choosing that route. Backups, server sizing, monitoring, taxes and provider changes may add costs.
Check provider details: server pricing · AI provider support. Estimates are not quotes.
Before you decide
Fair questions.
Straight answers.
What is an AI Website Agent? Is it a chatbot or website builder?
An AI Website Agent connects to your website and business information to prepare updates, monitor SEO and publish approved improvements. A chatbot answers visitors; an AI website builder creates a site. This agent manages an existing compatible website. AI Website Manager describes the same role.
Why wouldn’t I just use ChatGPT myself?
ChatGPT can write copy. You still supply context, edit the website, check it and organise publication. This service connects those steps into your business-specific workflow, so you can instruct, review and approve instead of coordinating every update.
Can it work with my existing website?
The standard $3,000 installation covers an agreed lightweight HTML or static service-business website. WordPress, ecommerce, membership sites and complex platforms need assessment; migration and custom integration are not automatically included. Bring your URL so I can check fit before you commit.
Can the AI make up information or break my website?
Yes. AI and publishing automation can make mistakes. Verified information, questions, content and technical checks, owner approval, version control and rollback reduce risk; they do not eliminate it. Your approval is required before publication.
Will this get me more customers from Google, ChatGPT or Claude?
The agent helps keep content useful and technically accessible to search engines and AI systems. It cannot guarantee crawling, indexing, rankings, traffic, enquiries or mentions in answers from Google, ChatGPT or Claude.
What if I don’t know what to publish?
Scheduled checks review pages and connected search data, flag old information and suggest improvements. For example, a service people search for may lack a clear page. Recommendations depend on available data and configured access. You choose what to pursue.
Can I manage it from my phone?
Yes, through an agreed supported messaging interface. You can give instructions and review work without opening a traditional website editor. We confirm the approval method during scoping.
What do I own, and what happens if we stop working together?
You retain access to your website, agent configuration, version history and accounts. Documentation and handover are included. Hosting, AI usage, security and maintenance remain your responsibility unless separately contracted.
What does the $3,000 include—and what costs extra?
The agreed installation, website connection, business configuration, SEO monitoring, approval workflow, testing and handover. Hosting and AI usage are separate; optional maintenance is quoted separately. Rebuilds, substantial migration, custom integrations and unlimited support are excluded. It does not replace a developer for every task.
What happens after I book a consultation?
Bring your website URL and two or three overdue updates. In 30 minutes, we check compatibility, the work you want handled and your approval needs. If it fits, we agree scope, running costs and timing before you decide. If it needs a different scope, I explain that first.
Your own AI Website Agent
Make website updates
one less job to manage.
Bring your website URL and two or three updates you keep putting off. In a 30-minute consultation, we’ll check compatibility, identify the first useful workflow and discuss the running costs.
$3,000 USD · one-time installation
If it fits, we agree scope and timing before you decide. If your platform needs a different approach, I’ll explain that first. No automatic subscription or purchase when you book.