Business Automation & Custom CRM Solutions UK

Who I work with.

clients · industries

I work with small to mid-sized businesses (typically 2-50 people) where operations are complex but the tools are scattered. You're managing things across WhatsApp, spreadsheets, and email threads. You've tried generic CRMs and they don't fit. You need something custom-built around how your business actually runs.

Industries I've built systems for:

Law Firms · 2 delivered Recruitment Agencies · 2 delivered Schools & Education · 1 delivered Service Businesses · multiple Bridal Studios Tech & SaaS · multiple

Not listed? If your business has complex operations and you're stuck in spreadsheet chaos, we should talk.

Book a short free call

"Thaha went above and beyond to make things work our way. Impeccable problem solving skills."

— Moukhmalie

Projects Delivered.

4 / 18 · PROJECTS

UMI Fund Airtable Improvement Sprint

Airtable Automations Interfaces Data Structure

Worked with UMI Fund on its existing Airtable bases: field and table cleanup, selected data restructuring, automation and interface improvements, and new automation. Periodic calls supported brainstorming and implementation decisions.

→

Asana to Airtable Migration and Workflow Consolidation

Airtable Asana Interfaces Automations Forms

Completed a 12-week Asana to Airtable migration through Optimize. Migrated 8 Asana projects into Airtable, consolidated the existing Airtable setup from 12 tables to 5 tables, reduced duplicated form entry and manual updates, introduced interfaces, date dependencies, grouped hierarchy views, dashboards, confirmation forms, and reduced automations from 13 to 3.

Sep 2026 →

Automated Content Publishing System for Law Firm

Airtable Cron Jobs WordPress AI APIs Custom Plugins

Built a fully automated content publishing system for a law firm. Scheduled cron jobs monitor regulatory databases, extract PDF data, process through AI APIs to generate articles and images, route through approval workflow in Airtable, and publish to WordPress. Custom WordPress plugins capture contact submissions and comments back to Airtable. Complete autonomous pipeline from regulatory source to published content.

Apr 2026 →

Assessment Platform for Financial Advisers

ScoreApp Tape Webhooks Resend

Built a professional assessment platform for UK financial advisers using ScoreApp, Tape, and custom automation. Features dynamic scoring, conditional workflows, custom algorithm for follow-up paths, and dual PDF report generation (client + adviser reports). Automated delivery via Resend with branded templates.

Jun 2026 →

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Client feedback, real impact.

4 / 14 · TESTIMONIALS

01 Jun 2026

Jackie C

Assessment Platform Built with ScoreApp + Tape Automation

Thaha was a pleasure to work with. He's forward-thinking, diligent, and consistently looks for solutions rather than obstacles. His communication is excellent, and he takes real ownership of his work. I wouldn't hesitate to recommend him to anyone looking for a talented and dependable developer.

PODPLAN

02 Mar 2026

Mike James

Two-Button Availability System for Recruitment Firm Consultants

Working with Thaha was a great experience. I was particularly impressed by his diligent and thought-through approach to our automations, providing expert guidance from the initial ideation all the way through to final delivery.

PROJECT BLACKBOOK

03 Dec 2025

Michael D. Braun

Airtable System Build: Full Case Pipeline

Thaha was amazing. Personable, efficient, professional and highly responsive. I'm very pleased with the final product and his services. I would certainly engage Thaha again and highly recommend his services.

KUZYK LAW, LLP

04 Sep 2025

Jerry Schall

Airtable Expert Needed, History Log Automation

Thaha is articulate and thoughtful. I engaged Thaha for my company, on a specific scope. He offered guidance on an even better approach (saving time and $). I am very pleased with the outcome and the impact it will have on our team's ability to manage our customer commercial and technical requirements.

SWXTCH.IO

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Strategic systems, built for how you actually work.

approach · why this works

Thaha Wahid

Systems Designer

Solo operator. UK-based. Designs custom operating systems for businesses stuck in spreadsheet chaos. Nine years mapping workflows and building systems that actually survive real-world use.

LinkedIn ↗ Email ↗ Book a call with me

01 · PROCESS

I map your workflow first

Before touching any tools, I map how your business actually operates. What works, what breaks, where the gaps are. The system gets built around your process, not the other way around.

02 · CUSTOM

Custom-built, not templated

Every business is different. I don't force you into pre-made templates or generic CRMs. Each system is designed specifically for your workflow, your team, your industry.

03 · DEPTH

Operational understanding, not just tech

Nine years working with law firms, recruitment agencies, service businesses. I understand operational complexity. You're not hiring a coder, you're hiring someone who sees the whole picture.

04 · PROVEN

Real systems, real results

Immigration law firms managing 50+ cases. Recruitment agencies tracking hundreds of candidates. School systems handling 350 students. These aren't demos, they're live operating systems.

05 · DIRECT

One person, start to finish

I map your process, design the system, build it, train your team, and hand it over. No account managers, no handoffs, no lost context. UK-based, GDPR-compliant from day one.

Systems built, ready to replicate.

capabilities · example work

⚖️ Law Firm Case Management 📅 Booking Systems 👥 CRM Solutions 📄 Proposal Generation 🧮 Quotation Calculator 🔐 Client Portals 📝 Document Automation 👔 Recruitment Pipeline 💒 Bridal Studio Management 📦 Inventory Tracking 📋 Project Management ⏱️ Time Tracking 🧾 Invoice Generation 📆 Appointment Scheduling ⚙️ Workflow Automation

// dispatch · automation field notes

Thinking about building a custom system?

I share lessons from mapping workflows and designing operating systems for law firms, recruitment agencies, and service businesses. Real projects, real insights.

Questions, answered.

support · faq

I design custom operating systems that replace scattered tools with one unified workflow. I map your current process, identify what's breaking, then build a system around how your business actually operates. Whether that's case management for law firms, recruitment pipelines, booking systems, or CRM solutions built on Airtable, Tape, or Podio.

Yes. I'm based in the UK and build with GDPR in mind from the start. Whether it's handling customer data, email automation, or integrations. Everything is designed to respect privacy laws and keep your business compliant.

I select the platform based on your workflow requirements and complexity, not the other way around. Typically Tape App, Airtable, or Podio for the core system, with Make.com, n8n, or Zapier handling automations and integrations. The tool serves the process, not the other way around.

Absolutely. I work with webhooks, APIs, and third-party integrations all the time. Whether it's syncing with your CRM, pulling in data from forms, or triggering Slack messages, I can wire things up properly.

If it aligns with your business logic and the platform's capabilities, yes. When there are constraints, I design workarounds or recommend better approaches. Part of the value is knowing what to build and what not to build.

I'm available for ongoing support and system refinements. Most clients keep me on retainer for updates and enhancements as their business evolves. You'll have direct access when you need it.

No. The system is designed for your team to use, not for technical people. Clean interfaces, clear logic, full training included. If your team can't use it without calling me every week, I didn't design it properly.

Run your business from one system, not five scattered tools