Stop Forcing Your Business Into Generic CRM Software
I build custom CRMs on Airtable, Tape, or Podio designed around your exact workflow. Not templates. Not generic fields you'll never use. A system built for how your business actually operates. One-time build, you own it.
Book a short free call"Thaha was an excellent partner and I highly recommend him for anyone building a CRM or automation workflow. Communication was clear and consistent throughout the project, and the turnaround was faster than expected without any drop in quality. What stood out most was the technical depth. Every detail was handled correctly, and when questions came up, explanations were thorough and easy to follow. Beyond just delivering what was scoped, Thaha proactively suggested better tools than what I had originally specified; tools that were a stronger fit for the workflow and saved time in the long run. That kind of initiative is rare and genuinely valuable. Will absolutely work with them again on future phases of this project."
Misty Phillips
Founder, Cadre Law
Why Off-the-Shelf CRMs Don't Work for Most Businesses
Built for Generic Sales Processes
Salesforce, HubSpot, Zoho are built for generic B2B sales. If your business doesn't fit that mold, you spend more time customizing than actually using it.
Expensive Per-User Pricing
$50-$150 per user per month adds up fast. A 10-person team pays $6,000-$18,000 per year. Forever. And you don't own anything.
Complex Customization That Breaks
You hire Salesforce consultants at $200/hour to customize it. Updates break your customizations. You're locked into expensive maintenance contracts.
Your team hates using it
The CRM is so complex and doesn't match your workflow. Your team finds workarounds, keeps using spreadsheets, and the CRM becomes a graveyard of incomplete data.
You don't need enterprise software. You need a system designed around how your business works, not how Salesforce thinks businesses should work.
How a Custom CRM Is Different
I don't hand you a template and hope it fits. I map your entire workflow, understand your business model, and build a CRM on Airtable, Tape, or Podio designed specifically for how you operate.
Custom CRM vs Off-the-Shelf
| Feature | Off-the-Shelf CRM | Custom CRM |
|---|---|---|
| Workflow Match | You adapt to their process | Built around YOUR process |
| Pricing Model | $50-150/user/month forever | One-time build, you own it |
| Customization | Complex, breaks on updates | Designed custom from day one |
| Learning Curve | Steep, weeks of training | Intuitive, matches how you think |
| Unused Features | Pay for hundreds you'll never use | Only what you actually need |
| Vendor Lock-in | Trapped, data export is painful | You own your data, export anytime |
| Ongoing Cost (10 users) | $6,000-$18,000/year | $0 after build (just platform fees ~$240-600/year) |
What your custom CRM includes
- ✓ Workflow mapping session where I understand your business model, customer journey, and operational bottlenecks before writing a single line of code.
- ✓ Custom database structure with fields, relationships, and views designed around your terminology and process. Not generic "opportunities" and "deals."
- ✓ Workflow automations built with Make.com that eliminate manual data entry, trigger notifications, and connect your tools.
- ✓ Payment integration via Stripe. Payments link to customer records automatically. No manual payment status updates.
- ✓ Lead capture automations from your website, contact forms, Facebook Ads, Google Ads. Leads enter the system automatically.
- ✓ AI capabilities for document summarization, email drafting, or data analysis using Claude or OpenAI, depending on your needs.
- ✓ Team training and documentation so your team knows how to use it. You own the system, no ongoing dependency on me.
Custom CRMs I've Built
Law Firms
Case management, client intake, billing integration, court date tracking, document management. Built for litigation, immigration, and class action practices.
See law firm CRM →Recruitment Agencies
Candidate pipeline, client matching, placement tracking, consultant performance, availability management. Unified view across all placements.
See recruitment CRM →Service Businesses
Client onboarding, project tracking, service delivery, invoicing, client communication. Custom workflows per service type.
See service business CRM →Every business is different. I don't apply templates. I map your workflow first, then build the CRM around your actual process. If your business model is unique, that's what makes the custom CRM valuable.
Which platform? I recommend based on your needs
Airtable
Best for US-based businesses. Mature platform, extensive automation ecosystem, large integration marketplace.
- ✓ Powerful automations
- ✓ Rich integration ecosystem
- ✓ Free tier, affordable scaling
Tape (GDPR)
Best for UK/EU businesses or GDPR compliance needs. Built-in compliance, granular permissions, data governance.
- ✓ GDPR-compliant by design
- ✓ Advanced permission controls
- ✓ EU data residency
Podio
Best for complex workflows with heavy automation needs. Extremely flexible, supports intricate business logic.
- ✓ Complex workflow support
- ✓ Deep customization
- ✓ Affordable user pricing
I recommend the platform based on your compliance requirements, workflow complexity, and team size. All three support custom builds, automations, and integrations. The underlying approach is the same: built around your process, not a generic template.
How the Build Process Works
Map your workflow
I map how your business operates, understand your customer journey, and identify where current tools are failing you.
Design the system
I design a database architecture and workflow that mirrors your process, with proper relationships and automation logic.
Build & automate
I build the CRM, set up automations, integrate your tools, and configure workflows to eliminate manual work.
Train & hand over
I train your team, provide documentation, and hand over a system you own. No ongoing dependency.
One-time build, you own it forever. No expensive per-user licensing. No vendor lock-in. This includes workflow mapping, database design, build, automations, integrations, team training, and documentation.
What Clients Say
Misty Phillips
Founder, Cadre Law
"Thaha was an excellent partner and I highly recommend him for anyone building a CRM or automation workflow. Communication was clear and consistent throughout the project, and the turnaround was faster than expected without any drop in quality. What stood out most was the technical depth. Every detail was handled correctly, and when questions came up, explanations were thorough and easy to follow. Beyond just delivering what was scoped, Thaha proactively suggested better tools than what I had originally specified; tools that were a stronger fit for the workflow and saved time in the long run. That kind of initiative is rare and genuinely valuable. Will absolutely work with them again on future phases of this project."
Claire Given
Founder, Equipmii
"Thaha is a fantastic freelancer. He led our CRM project and delivered it seamlessly. His communication throughout was fantastic, with video updates so that I could see and understand the progress made. He understood our needs quickly and was able to advise on ways to improve it's design. I highly recommend Thaha. I look forward to working with him again."
What clients say
Feedback from businesses I've built custom CRMs for.
"Thaha was an excellent partner and I highly recommend him for anyone building a CRM or automation workflow. Communication was clear and consistent throughout the project, and the turnaround was faster than expected without any drop in quality. What stood out most was the technical depth. Every detail was handled correctly, and when questions came up, explanations were thorough and easy to follow. Beyond just delivering what was scoped, Thaha proactively suggested better tools than what I had originally specified; tools that were a stronger fit for the workflow and saved time in the long run. That kind of initiative is rare and genuinely valuable. Will absolutely work with them again on future phases of this project."
Misty Phillips
Founder, Cadre Law
"Working with Thaha was a great experience. I was particularly impressed by his diligent and thought-through approach to our automations, providing expert guidance from the initial ideation all the way through to final delivery."
Mike James
Founder, Project Blackbook
"Thaha, you made my day with your help and saved my course deployment from being delayed. Thank you so much for treating me so kindly despite my lack of knowledge and I appreciate your time and dedication to helping me without the expectation of anything in return!"
Robb Conlon
Founder, Westport Studios
Ready for a CRM Built Around Your Business?
Book a free call. I'll map your workflow, recommend the right platform, and show you exactly what a custom CRM would look like for your business.
Book a short free call