The client had multiple contact points such as newsletter signups, contact forms, bookings, and Stripe purchases all working independently. This led to data silos, manual tracking, and poor visibility into user engagement.
I set up a unified CRM using Tape App and integrated all user interaction points into it using webhooks and automation. Hereβs how it flows:
All records are linked under unified customer profiles, enabling faster follow-ups and deeper insights with zero manual effort.
This integration eliminated manual logging, improved response times, and gave the team full visibility into every customer interaction across the website.